No mess, just refreshed, hydrated skin 💧

@sheglam

10.9M followers · usually 86.6K views a post

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SoundTikTok sound · original sound - sheglam

Promoted product

SHEGLAM Eraser Stick

SHEGLAM USA makes creative, cruelty-free makeup accessible to everyone. Explore fun, fearless beauty that lets you express yourself without limits. | SHEGLAM USA

3 videos

Why it worked

The video effectively demonstrates the product's efficacy through a clear before-and-after visual, appealing to viewers looking for simple and effective makeup removal solutions.

Summary

The video shows a close-up of a person's chin and mouth area, demonstrating the application and removal of makeup using a SHEGLAM Eraser Stick. The product is shown to effectively clean and refresh the skin.

Structure

1Close-up of face with makeup residue
2Introduction of SHEGLAM Eraser Stick
3Application of the eraser stick
4Wiping away makeup
5

Original caption

No mess, just refreshed, hydrated skin 💧 ID: 547606168 #newlaunch #newdrop #newmakeup #BeautyRoutine #skincare #beforeafter #MakeupRemoval #SHEGLAMEraserStick #MakeupRemoverStick #SHEGLAM

More from @sheglam

Product placement

SHEGLAM Eraser Stick: Acts - used to remove makeup from the face. Removing it would change what happens in the video. SHEGLAM: Appears - brand name on the product. Removing it would not change what happens in the video.