The video taps into the strong cultural nostalgia and anticipation associated with "pumpkin spice season," a widely recognized cultural phenomenon that resonates with a large audience during the fall.
Summary
The video features a doll-like animation in front of a Starbucks pumpkin spice latte, with text announcing the imminent arrival of pumpkin spice season. The creator expresses excitement for the fall season, including the associated drinks and cozy vibes.
Structure
1Text overlay announces pumpkin spice season is coming
2Animated character appears in front of a pumpkin spice latte
3Creator expresses excitement for fall
4Character performs a dance/pose
Product placement
Starbucks (appears as a watermark on the cup, removing it would not change what happens in the video)
Call to action
Tag the friend who has been waiting for pumpkin season all year
On-screen text
"Me realizing Pumpkin Spice Season is almost here" 🎃☕️
Transcript
You want to lick my bum bum? Click my raw to the top top top. Baby, I'm going crazy for that. Poon and a na na na na.
Original caption
It’s almost that timeeeee!!! 🎃☕️🍂 Pumpkin spice season is coming back and suddenly life just feels right again 😂🤎 The coffees, the cozy vibes, the pumpkins, the fall weather… I’M READY. 🍁✨ Tag the friend who has been waiting for pumpkin season all year 👇🏼🎃 #pumpkinspiceseason ##pumpkinspicelatte##starbucksdrinks#falldrinks #starbucksdrinks @Starbucks