POV

@mtv

10.9M followers · usually 143.6K views a post

Views

2.5M

Likes

632

Comments

29

Shares

18

SoundTikTok sound · original sound - mtv

View velocity

+2.1M views over 3.2d · ~668.0K/day · 4 observations

Why it worked

The video leverages the high recognition of the MTV Video Music Awards brand and the established presence of Bacardi as a sponsor to create a visually appealing promotional graphic. The clear branding and direct call to action are effective for quick engagement.

Summary

This video is a promotional graphic for the MTV Video Music Awards, sponsored by Bacardi. It displays the event's branding along with the sponsor's logo.

Structure

1Introduction of POV and MTV Video Music Awards branding
2Sponsorship by Bacardi is displayed
3Call to action to vote

Product placement

Bacardi: appears as a logo and brand name at the bottom of the screen. Removing it would not change what happens in the video. MTV: appears as a logo and brand name. Removing it would not change what happens in the video. Video Music Awards (VMAs): appears as a logo and brand name. Removing it would not change what happens in the video. CBS: appears as a logo and brand name. Removing it would not change what happens in the video.