A FUN SHOWCASE

@peterispeter

235.7K followers · usually 15.4K views a post

Views

57.4K

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SoundTikTok sound · original sound - peterispeter

View velocity

+1.5K views over 18.8d · ~82/day · 17 observations

Promoted product

Liquid Death

A better-for-you beverage company with water, iced tea, and sparkling energy. Murder your thirst. Death to plastic bottles.

3 videos3 creators

Why it worked

The video leverages a celebrity endorsement and a bizarre, attention-grabbing premise (sending pee to data centers) to discuss a current topic (AI and data centers), making it inherently shareable and discussion-worthy.

Summary

The video discusses an advertisement by Jason Kelce for Liquid Death, where he humorously suggests sending pee to AI data centers as a solution to their water consumption. The creator finds this unconventional approach noteworthy and potentially impactful.

Structure

1Introduction to Jason Kelce's ad
2Explanation of the ad's premise (pee to data centers)
3Discussion of the ad's promotional nature and platform
4

Original caption

They’re selling mason jars to mail to ai data centers #jasonkelce #aidatacenters #liquiddeath #weirdactivism #hereforit

More from @peterispeter

Product placement

Liquid Death: ACTS - it is a brand of drink that Jason Kelce is partnering with for an ad. Removing it would change the ad's context. Billboard: APPEARS - it is a publication name shown on a screenshot. Removing it would not change what happens in the video.

On-screen text

A FUN SHOWCASE OF WHERE THE PUBLICS OPINION IS ON AI AND DATA CENTERS IS JASON KELCE'S billboard JASON KELCE HAS THE NO. 1 SOLUTION TO AI DATA CENTER ENERGY PROBLEM IN MUSICAL BEER AD WHERE HE SHOWS OFF HIS SINGING CHOPS NEW AD WHERE HE IS PARTNERING WITH LIQUID DEATH FOR HIS DRINK TO SEND YOUR PEE TO LOCAL DATA CENTERS. HE PAID FOR A WHOLE SONG. IT'S ONLINE AND I THINK ON STREAMING SERVICES AS AN ADVERTISEMENT THAT HE IS SAYING THESE DATA CENTERS MUCH OF OUR WATER GIVE THEM MORE BY MAILING THEM IT'S NOTHING REVOLUTIONARY. FOR THE BUILDINGS DOWN OR ANYTHING: BUT THE FACT WELL KNOWN MAN LIKE THAT MADE AN ADVERTISEMENT, INSTAGRAM POST ABOUT IS A BIGGER DEAL THAN SOME PEOPLE REALIZE. AND HONESTLY, IT KINDA MAKES ME

Transcript

A fun showcase of where the public's opinion is on AI and data centers is Jason Kelce's new ad where he is partnering with Liquid Death for his drink to send your pee to local data centers. He paid for a whole song. It's online and I think on streaming services as an advertisement that he is saying these data centers take so much of our water, give them more by mailing them. It's nothing revolutionary. For the buildings down or anything. But the fact, well known man like that made an advertisement, an Instagram post about is a bigger deal than some people realize. And honestly, it kinda makes me