Loading video…
All breakouts
2 videos2 creators
71.6Talking HeadOther hookLifestyle
Hook
the queue for yochi....
@footsteps.london
1.5K followers · usually 2.1K views a post
Views
147.9K
Likes
2.7K
Comments
78
Shares
1.2K
Promoted product
Yo-Chi
Chi Is at the heart of everything we do
Why it worked
The video taps into the FOMO (fear of missing out) associated with popular food establishments, showcasing a long queue as social proof of the restaurant's desirability.
Summary
The video shows a long queue of people waiting outside a restaurant called YO-CHI. The creator questions whether they should wait in line.
Structure
- 1Showing the queue for YO-CHI
- 2Creator questions if they should wait
- 3The video ends with the creator's dilemma
Product placement
YO-CHI: it is a restaurant that people are queuing for. Removing it would change what happens in the video.
On-screen text
the queue for yochi....
Original caption
📍yochi london, 3:30pm today..! (check part2 for my first yochi) #yochilondon #yochi
More from @footsteps.london
More breakout videos from this creator.
