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Social Loafing Effect is the tendency for people to put in less effort when they're working as part of a group rather than as an individual person. The effect was first established by Max Ringelmann in the 1900s and has implications for how much money you make in your business. With the study that he conducted, he was actually able to prove that this effect is real and not just your imagination. He did is he blindfolded everyone and then measured their exact pulling strength when they pulled on a string. He then put these people on teams to see if people pull more when they're pulling by themselves or if they pull more when they're pulling as a team. If being on a team made you more productive, the group's total pulling force would be larger than the sum of each of their individual pulling forces. But consistently, he found that it was the exact opposite. When he looked at the pulling force of the group, he found that it was always lower than the sum of the individual max pulling forces of the individuals. This led him to realize the psychological effect of what's actually going on here, which is that when you have other people that are going to pull the weight for you, you're much more likely to not individually put your max effort in because even if you don't, there's a bunch of other people carrying a lot of the weight. The psychological effect still has implications for how you your business today.
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