@todayshow — 33x breakout

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Is the blonde here to stay?

@todayshow

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Why it worked

The video likely resonated due to the relatable topic of hair transformation and the intriguing subject of a public figure known for her mystery, offering a glimpse into the actress's process and the challenges of portraying such a persona.

Summary

The actress discusses the extensive process of transforming her hair color for a role, detailing that it took 23 hours to go from dark brown to blonde. She also touches on the enigmatic nature of the character she played, Carolyn Bessette-Kennedy, noting the lack of interviews and reliance on paparazzi footage.

Structure

1Discussing hair transformation for a role
2Explaining the time and process involved
3Describing the character's enigmatic persona
4Mentioning the lack of interviews and reliance on paparazzi footage

Product placement

TODAY (appears as a watermark on the top right of the screen, removing it would not change what happens in the video).

On-screen text

Is the blonde here to stay? I think its here to stay for a while. It took so long to get there. I mean, I only, I had a bob when I got, when I did the transformation, but even that took about 23 hours to go from my dark brown to this light, buttery blonde. You have to do it slowly. Slowly, or else your hair will just break off. But yeah, there was a whole transformation that was involved to play her. I was really, she's such an enigmatic figure. There's a lot of mystery around Carolyn. She never sat for an interview. And really, the only footage of her are paparazzi videos. So, wanting to figure out as many ways that I could, try to investigate all the different ways that really felt real, and true, and so that I could become this incredible woman that I feel very, very grateful to have been able to embody.

Original caption

Sarah Pidgeon says her CBK blonde is here to stay, at least for the near future! Pidgeon, who received an Emmy nomination for her role as Carolyn Bessette-Kennedy in "Love Story," said the hair-lightening process for the part took 23 hours. Pidgeon also gave an inside look at the mental process of transforming into Bessette-Kennedy, who famously never sat for any formal interview during her time in the spotlight.