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33.3Talking HeadOther hookLifestyle
Hook
HOME - sweet home
@jamies.running
48.8K followers · usually 4.0K views a post
Views
130.5K
Likes
2.1K
Comments
16
Shares
200
Why it worked
The video taps into the relatable feeling of returning home after a trip and resuming a routine. The creator's dedication to his running schedule, especially in preparation for a marathon, resonates with fitness enthusiasts.
Summary
The creator returns home after a trip and gets back into his running routine. He puts on his running shoes, runs on the treadmill for 90 minutes, and checks his watch stats.
Structure
- 1Returns home and prepares for a run
- 2Puts on running shoes
- 3Runs on the treadmill
- 4Checks watch stats
- 5Takes off shoes
Product placement
Adidas (appears, removing it would not change what happens in the video) - brand on clothing. COROS (appears, removing it would not change what happens in the video) - brand on watch. NOBLE PRO (appears, removing it would not change what happens in the video) - brand on treadmill. ELITE (appears, removing it would not change what happens in the video) - brand on treadmill.
On-screen text
HOME
- sweet home
Original caption
It’s nice to go on holiday, but as a creature of habit it’s also nice to return to the home routine. After an amazing action-packed week away in Lake Garda with the family, yesterday was all about travelling and unpacking and today it was back to the early morning grind. 90 minutes easy on the treadmill - 10 miles total, the last double-digit run before heading out to Sydney on Wednesday for the Marathon. #Running #runner #runlife #marathon #runningmotivation
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