@jamies.running — 42x breakout selling Jamie's Running

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FRIDAY - routine -

@jamies.running

48.8K followers · usually 4.0K views a post

Views

163.9K

Likes

4.3K

Comments

382

Promoted product

Jamie's Running

Why it worked

The video provides a glimpse into a creator's personal fitness routine, which is relatable and aspirational for viewers interested in health and wellness. The inclusion of various activities like running, weightlifting, and recovery (sauna/hot tub) offers a comprehensive look at a dedicated fitness lifestyle.

Summary

The creator showcases their Friday morning routine, starting with a run on the treadmill, followed by weightlifting exercises, and ending with a sauna session and relaxation in a hot tub. The video highlights their fitness regimen and recovery practices.

Structure

1Morning routine start
2Treadmill run
3Weightlifting session
4Sauna and hot tub relaxation

Product placement

JR (Jamie's Running) logo appears on a neon sign and on a mat. It is the creator's brand, and removing it would change the visual identity of the video. Adidas logo appears on the creator's tank top. It is clothing, and removing it would not change what happens in the video. Noble Pro treadmill is used for running. It is operated to generate a visible result (running), so removing it would change what happens in the video. Mirafit dumbbells and barbell are used for weightlifting. They are operated to generate a visible result (lifting), so removing them would change what happens in the video. MYO hot tub is shown. It is present in the background and not operated, so removing it would not change what happens in the video.

Original caption

Here’s how my Friday morning looked from 04:45-07:30… Took a little while to warm myself up after a restless night’s sleep - I’d planned on being on the treadmill by 05:30 so I could fit a full hour in before moving onto the weights. But I ended up about 10 mins behind - rather than the planned easy 10k I did 8k. Heart rate was in zone 2 still, but I found myself feeling really sick - perhaps the poor sleep, perhaps from having a large dinner still on my stomach from last night - whatever it was it didn’t feel too comfortable. The heat in the gym certainly didn’t help either. I moved onto upper body hypertrophy. I left extra rest between each set as I was feeling fatigued. That mean skipping a couple of the stations due to lack of time before having to get the kids up for school. Finished up with 10 mins at 100 degrees in the sauna. Not every plan will go to plan. But it’s ok. If you show up regardless, at least you can say you tried. Happy Friday folks, the weekend has landed. Make it count. 🤝 #r#Runningr#runnerr#runlifer#runningmotivationfitTok