@jamies.running — 79x breakout

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MEDAL MONDAY

@jamies.running

49.9K followers · usually 4.0K views a post

Views

307.0K

Likes

11.9K

Comments

1.3K

Why it worked

The video taps into the relatable experience of runners collecting medals and offers a creative, DIY solution for displaying them, which is visually appealing and provides a sense of accomplishment.

Summary

The creator displays their Sydney Marathon medal by cutting the ribbon and hanging it on a pegboard. They are running out of space on the pegboard and are considering ideas for future medal storage.

Structure

1Introduce medal and the idea of displaying it
2Cut the ribbon of the medal
3Hang the medal on a pegboard
4Showcase the collection of medals on the pegboard
5Express concern about running out of space
6Hint at future ideas for storage

Product placement

Sydney Marathon medal: it is a physical award for completing a marathon. It appears in the video and is handled by the creator. Removing it would change what happens in the video. Pegboard: it is a wall-mounted storage system. It appears in the video and is used by the creator to display medals. Removing it would change what happens in the video. JR logo: it is a logo for a brand or entity. It appears in the video. Removing it would not change what happens in the video.

Call to action

How do you store your silver

Original caption

MEDAL MONDAY - after 3 weeks my Sydney Marathon medal finally gets its place on the wall 🏅 I figure it’s unlikely I’ll wear my medals around my neck again, so rather than drop them in a drawer I picked up this pegboard a while back and instead hang them up to display. Each one gets cut, threaded through the hole, and tied off at the back. The only problem is, with a few more races on the horizon I’m gonna run out of space soon. But won’t fret, I’ve got an idea 😊 How do you store your silverware - would you cut the ribbon or keep it intact? #medalmonday #Running #runner #runlife #marathon