MY FAVORITE AND LEAST FAVORITE ECO FRIENDLY CLEANING BRANDS

@thewokeginger

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SoundTikTok sound · Motivational

View velocity

+3.5K views over 15.8d · ~220/day · 14 observations

Promoted product

dr. bronners

Vegan & cruelty-free products for your home, body & hair using the highest quality organic & fair trade, environmentally responsible ingredients.

3 videos3 creators

Why it worked

The video taps into the growing consumer interest in ethical and sustainable purchasing by providing clear recommendations and warnings about eco-friendly cleaning brands. The creator's direct and opinionated approach, combined with the visual presentation of the brands, makes the information easily digestible and shareable.

Summary

The creator discusses their favorite and least favorite eco-friendly cleaning brands. They highlight Dr. Bronner's and ECOS as favorites due to their ethical practices and product offerings, while expressing a preference to avoid Mrs. Meyer's and Seventh Generation due to their parent companies' political contributions and business practices.

Structure

1Introduction to favorite/least favorite eco-friendly cleaning brands
2Highlighting Dr. Bronner's as a favorite for its social justice advocacy
3

Original caption

Two eco-friendly cleaning brands I love… and two I personally avoid. 👀🧼🌱 Because if I’m already spending money on products to clean my home, I want to know who’s behind the brand, what they stand for, and where my dollars are going. My picks: Dr. Bronner’s + ECOS. 💚 Watch the full video for the two brands that didn’t make my cart. #EcoFriendlyCleaning #DrBronners #eco #mrsmeyers #seventhgeneration

More from @thewokeginger

Product placement

Dr. Bronner's: ACTS - it is a brand of eco-friendly cleaning products. Removing it would change the video's topic. ECOS: ACTS - it is a brand of eco-friendly cleaning products. Removing it would change the video's topic. Mrs. Meyer's: ACTS - it is a brand of cleaning products. Removing it would change the video's topic. SC Johnson: APPEARS - it is the parent company of Mrs. Meyer's. Removing it would not change what happens in the video. Seventh Generation: ACTS - it is a brand of eco-friendly cleaning products. Removing it would change the video's topic. Unilever: APPEARS - it is the parent company of Seventh Generation. Removing it would not change what happens in the video. Ben & Jerry's: APPEARS - it is a brand of ice cream that was mentioned in relation to Unilever's actions. Removing it would not change what happens in the video.

On-screen text

MY FAVORITE AND LEAST FAVORITE ECO FRIENDLY CLEANING BRANDS YOU ALL ASK COMMENT SECTION ALL ABOUT ECO FRIENDLY CLEANING BRANDS AND WHICH ONES ARE PROGRESSIVE. WELL I CAN HAVE TWO THAT ARE MY FAVORITES AND TWO THAT I ALWAYS SKIP! LET'S START WITH MY ABSOLUTE FAVORITE. DR. BRONNER'S. DR. BRONNER'S IS NOT SHY ABOUT SOCIAL JUSTICE! DR. BRONNER'S HAS DONATED MILLIONS OF DOLLARS TO CIVIL RIGHTS ORGANIZATIONS, IMMIGRANT JUSTICE, CRIMINAL JUSTICE REFORM, ANIMAL ADVOCACY AND REGENERATIVE AGRICULTURE. MY OTHER FAVORITE BRAND IS ECOS. THEY ARE MINORITY OWNED, WOMEN OWNED, FAMILY OWNED. THEY HAVE OVER 120 PRODUCTS. JUST LIKE THEY ARE VEGAN AND CRUELTY FREE. WHEN IT COMES TO TWO BRANDS I WILL NOT PURCHASE AT THE STORE, THE FIRST IS MRS. MEYERS. THIS IS MRS. MEYERS IS OWNED BY S C JOHNSON. S C JOHNSON SENIOR LEADERS AND OTHER EMPLOYEES GIVE OVERWHELMINGLY REPUBLICAN. THE OTHER BRAND IS SEVENTH GENERATION. BY UNILEVER BACK IN 2016 FOR $700 MILLION. AND UNILEVER WAS THE COMPANY THAT WAS SILENCING BEN AND JERRY'S!

Transcript

You all ask me in the comment section all the time about eco friendly cleaning brands and which ones are progressive. Well I can have two that are my favorites and two that I always skip! Let's start with my absolute favorite. Dr. Bronner's. Dr. Bronner's is not shy about social justice! Dr. Bronner's has donated millions of dollars to civil rights organizations, immigrant justice, criminal justice reform, animal advocacy and regenerative agriculture. My other favorite brand is ECOS. They are minority owned, women owned, family owned. They have over 120 products. Just like they are vegan and cruelty free. When it comes to two brands I will not purchase at the store, the first is Mrs. Meyers. This is Mrs. Meyers is owned by S C Johnson. S C Johnson senior leaders and other employees give overwhelmingly Republican. The other brand is Seventh Generation. by Unilever back in 2016 for $700 million. And Unilever was the company that was silencing Ben and Jerry's!