taste testing the new

@beam

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SoundTikTok sound · original sound - beam

Promoted product

Beam Biotic

Wellness, redefined. The highest-quality functional wellness products for better sleep, wellness, performance, and nutrition.

2 videos

Why it worked

The video creates intrigue by calling the new flavor "top secret" and "censored," encouraging viewers to tune into the "Mega Live" event for the reveal. The relatable taste descriptions and the promise of giveaways and deals further incentivize engagement.

Summary

Two women taste-test a new "top secret" flavor of Beam Biotic, describing it as a refreshing, pie-like, and citrusy blend. They announce an upcoming "Mega Live" event on August 30th where the new flavor will be revealed, along with giveaways and deals.

Structure

1Introduction and product reveal
2Taste testing and flavor description
3Announcement of launch event and promotions
4Call to action to register for the event

Original caption

GUESS THE FLAVOR— AUGUST 30TH AT 10:00 AM PST. OUR NEW BIOTIC LAUNCHES + EXCLUSIVE PR BOX GIVEAWAYS + DEALS ALL DAY. SEE YOU THEN❤️

More from @beam

Product placement

Beam Biotic: This is a probiotic and glutathione blend that the creators are taste-testing and reviewing. It acts as a dietary supplement for gut health. The brand name "beam" appears on the packaging. Removing the name would change what happens in the video as it identifies the product being discussed and tested.

Call to action

Register for the Mega LIVE in the link in the Bio for FIRST ACCESS

On-screen text

TOP SECRET biotic flavor NEW FLAVOR CENSORED AUGUST 30th 10:00 A.M. PST BEAM BIOTIC MEGA LIVE EXCLUSIVE PR BOX GIVEAWAYS DEALS FOR DAYS Register for the Mega LIVE in the link in the Bio for FIRST ACCESS

Transcript

Yes what flavor what flavor are new biotic Hello everyone it's your girl Priya on the official Beam account today we are trying the new Beam Biotic you guys What is that That pineapple glow micro Let's glow Oh my god It's cinnamon It's so good Wow They somehow were able to do not make it too cinnamony but also like make it citrusy enough that it's like perfect for biotic It's refreshing but also like good for the fall I can taste a pie It tastes like a pie How would you be able to describe what it is It's like a pie I'm kicking Tastes like Morning like a picnic basket like plaid flannel riding a horse into the sunset Yes it does taste like riding a horse into the sunset but not like a horse We have to go to the farm We'll see you at the farm when we launch this product and you guys are finally gonna find out what it is we're gonna have some exclusive PR box giveaways and deals for days and you guys are gonna be able to sip on this delicious picnic basket orchard blankety blanketness Make sure you're there at 10 AM PST Be there