Hey Microsoft I have a billion

@champagnecruze

320.0K followers · usually 15.8K views a post

Views

64.9K

Likes

3.2K

Comments

120

Shares

208

SoundTikTok sound · Idea 10

Promoted product

Outlook

4 videos2 creators

Why it worked

The post taps into a common frustration with software search functionality, making it relatable and shareable. The direct address to a major company like Microsoft, coupled with the bold claim of a "billion dollar idea," creates intrigue and encourages engagement.

Summary

The creator proposes a "billion dollar idea" to Microsoft for an improved Outlook search function. They describe a desired functionality where typing into the search bar would yield exact results, unlike the current perceived issue of finding random old emails.

Structure

1Address Microsoft with a "billion dollar idea"
2Propose an improved Outlook search function
3Describe the desired functionality
4Contrast with current perceived poor performance

Original caption

Billion dollar idea right here

More from @champagnecruze

Product placement

Microsoft (company) - appears as the recipient of the idea. Removing it would change who the idea is directed at. Outlook (software) - its search function is the subject of the idea. Removing it would change the core of the idea. Microsoft is also the parent company of Outlook. The idea is for a better search function within Outlook.

On-screen text

Hey Microsoft I have a billion dollar idea for you. How about an Outlook search function that actually fucking works. Like I type something into the search bar and it gives me exactly you what I'm looking for. Not some random email from 2016. You're welcome xx