The ultimate BLACK lip 🐶

@sheglam

10.9M followers · usually 86.6K views a post

Views

635.3K

Likes

31.5K

Comments

323

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SoundTikTok sound · original sound - sheglam

Promoted product

Sheglam

SHEGLAM makes creative, cruelty-free makeup accessible to everyone. Explore fun, fearless beauty that lets you express yourself without limits.

7 videos6 creators

Why it worked

The video uses a visually striking and popular makeup trend (dark lipstick with blurred edges) and focuses on a close-up, satisfying application process. The use of a well-known beauty brand like SHEGLAM also contributes to its appeal.

Summary

The video demonstrates the application of a black lipstick from the brand SHEGLAM, focusing on achieving a blurred lip line effect. The creator applies the lipstick and then uses a tool to blend the edges for a seamless finish.

Structure

1Close-up of lips with light pink base
2Applying black liquid lipstick
3Blending the edges of the lipstick
4Showing the final blurred black lip look

Original caption

A transfer-proof lippie that blurs lip lines 🖤 👄 ID:559072555 #lips #liphack #newlaunch #newdrop #newmakeup #Halloween #SHEGLAM #SHEGLAMcollection #Halloweenmusthave #Darkromantasy

More from @sheglam

Product placement

SHEGLAM (a makeup brand): ACTS - its lipstick is applied to the lips, creating a visible result. Removing it would change what happens in the video. SHEGLAM COLLECTION (a makeup collection): APPEARS - mentioned in the caption as the source of the lipstick. Removing it would not change what happens in the video.