@foxnews — 17x breakout

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FOX NEWS CHANNEL

@foxnews

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Why it worked

The content leverages a high-profile public dispute between two well-known sports figures, creating controversy and drawing attention through a direct challenge and a large monetary offer.

Summary

Enes Kanter Freedom is challenging Megan Rapinoe to a one-on-one soccer match, offering $5 million to a charity of her choice if she wins. He claims she is seeking attention and that he is providing it by naming the time and place for the match.

Structure

1Introduction of Enes Kanter Freedom's challenge to Megan Rapinoe.
2Kanter's quote about Rapinoe seeking attention.
3The offer of $5 million to charity if Rapinoe wins the soccer match.
4Kanter's statement about naming the time and place for the match.

Product placement

Fox News Channel (ACTS - it is the publisher of the content, and its logo appears on every slide. Removing it would change the perceived origin of the content.)

On-screen text

FOX NEWS CHANNEL ENES KANTER FREEDOM OFFERS MEGAN RAPINOE $5 MILLION TO BEAT HIM IN ONE-ON-ONE SOCCER >> "After your washed up career, you've been seeking attention... Here I am." "I am offering you $5 million to any charity you want if you beat me one-on-one in soccer." - Enes Kanter Freedom "I'm going to name the place...going to name the time, so you better show up. You were seeking attention and here it is." - Enes Kanter Freedom

Original caption

Enes Kanter Freedom has a message for Megan Rapinoe after she called him out and blasted him as part of the problem in the debate over men playing in women’s sports. Kanter firing back on "Fox News at Night:" “After your washed up career, you’ve been seeking attention... Here I am.” Kanter, who grew up playing soccer before his NBA career, is now challenging Rapinoe to a one-on-one soccer match to prove his point, and he says if she beats him he’ll donate $5 million to any charity she wants.