Why it worked
The post leverages a politically charged "gotcha" moment involving prominent political figures, tapping into existing partisan divides and generating engagement through shared outrage and defense.
Summary
This photo post from Fox News highlights reactions to Hillary Clinton's tweet about Lake Ontario, which was perceived as a jab at Donald Trump's directive to rename the lake "Lake America." The post showcases various conservative figures' responses, criticizing Clinton and defending Trump.
Structure
- 1Hillary Clinton's tweet about Lake Ontario.
- 2Fox News reports on the backlash.
- 3Republicans and Marsha Blackburn respond.
- 4Vince Coglianese and Michael Knowles comment.
- 5Tricia McLaughlin and CJ Pearson weigh in.
Product placement
FOX NEWS CHANNEL (a news channel) APPEARS as a watermark on multiple slides. Removing it would not change what happens in the video.
On-screen text
Hillary Clinton
It's Lake Ontario.
FOX
NEWS
CHANNEL
HILLARY CLINTON'S DIG AT TRUMP
OVER LAKE ONTARIO NAME CHANGE
SPARKS VIRAL BACKLASH
THE INTERNET RESPONDS...
Republicans
@Republicans
It's President Donald J. Trump.
Marsha Blackburn
@VoteMarsha
And you'll never be President.
FOX
NEWS
CHANNEL
Vince Coglianese
@VinceCoglianese
DAILY
CALLER
Hillary's out here shooting blanks
Michael Knowles
@michaeljknowles
Democrats preferring Canada to America is the least surprising thing I've seen all day.
FOX
NEWS
CHANNEL
Tricia McLaughlin
@TriciaOhio
Trump Controls the News Cycle Volume 87187585124782
CJ Pearson
@cjpearson
It's not President Hillary Clinton...and never will be.
FOX
NEWS
CHANNEL