20 years of black box color to this

@lifeoflisag

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SoundTikTok sound · original sound - lifeoflisag

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Why it worked

The video effectively showcases a dramatic hair transformation, addressing a common pain point (box dye) and offering a desirable solution. The client's genuine enthusiasm and detailed feedback create relatable and aspirational content.

Summary

A hairstylist discusses a client's hair transformation from 20 years of box dye to a more natural, blended look. The client expresses satisfaction with the results, highlighting the softness and improved manageability of her hair.

Structure

1Client expresses satisfaction with hair transformation
2Discussion of past hair issues and current results
3Client shares experience with root touch-ups
4Hairstylist proposes next steps for color adjustment
5Agreement on a demi-blend and highlighting approach

Product placement

Paul Mitchell Pro (appears, does not change video) K18 Hair (appears, does not change video) CosmoProf Beauty (appears, does not change video) Modern Salon (appears, does not change video)

On-screen text

20 years of black box color to this what do you wanna see now um I don't know I'm back the Queen is back back and better than ever your hair feels so good right I have never felt your hair this soft this is the best it has felt and how long has it been no it's not like I it's not even like doing the thing where like breaks off when I touch it yeah you are long uh huh but it doesn't like look at the look at the glow out I mean the only contrast is like this is warm and this isn't yeah you know yeah but I mean overall dude it looks fantastic I'm really happy how are you feeling about it I love it okay I love it so like obviously you know I needed to come see you I love the color okay so I was thinking today I went from dying my hair every two weeks because I had like that harsh line and now like to be honest like towards the end like when I'm getting ready to come see you I use like a little bit of like you know root cover just but it's not even a lot it's like I'm spraying my whole head or anything like that I just use a little tiny thing and it blends it perfectly and it's not it's good okay it's good and I don't even have to do that so if it's been 10 weeks like maybe the last three weeks I've been that's having to touch it up a little bit yeah but it's not anything major so I love it it's so much easier okay and it has I love the dimension yeah I think 20 years I went without that it was just jet black so yeah I love it I do too and it feels so good it feels incredible so good and then the fact that this stopped breaking yes I feel like I can actually do stuff with my hair and it looks even like your hair looks relatively even I don't feel like oh my gosh look at the side of her head like it looks yeah and like it looks like a haircut like it looks like this is your haircut mm hmm which that makes me happy yeah yeah okay so where do you wanna go from here what I mean we could do what are you thinking because I like where it's at okay if you think we can push a little bit lighter I'm fine with that too that's what I was kind of hoping for let's do it cause now now that we're like this is long and I love it cause it's really blended in yeah do you still wanna do like the root blending moving forward or do you wanna try to embrace it completely no so I want I love how you did it last time I know I had to come back yes but when you did the demi yeah that I think I need to stick with that for a little bit yeah so we'll stick with the Demi yes blend yes great I love that but let's do Demi blend and just highlight and like let's start to lighten this okay and see what level of tonality we can be okay we've kept you kind of like beige warm because your hair is still just like letting go of color yeah um but why don't we start to shift it a little bit cooler okay not super cool like I don't want you to necessarily be like this right cause that's where you're like no I don't wanna feel like that but what if like some brighter pieces like there's some pieces in here like this I love that I love it too that's super fun I love it too and yeah you can even see right here there's like a couple of guys in here that I'm like oh I kind of like these I like it too and to keep it cool yes for sure keep it cool and I do like I loved how you've done a little bit lighter around that's helped so much okay so much so yeah I like that let's do it cool

Original caption

LOOK WHO'S BACK! Melinda and I have been working on her hair for a full YEAR to get her this point. Her hair has been through SO much and I'm so grateful for her loyalty. Stay tuned for the next part to see what we did this time! now I'm really pushing boundaries hehe. #lifeoflisag @paulmitchellpro @k18hair @cosmoprofbeauty @modernsalon

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Transcript

what do you wanna see now um I don't know I'm back the Queen is back back and better than ever your hair feels so good right I have never felt your hair this soft this is the best it has felt and how long has it been no it's not like I it's not even like doing the thing where like breaks off when I touch it yeah you are long uh huh but it doesn't like look at the look at the glow out I mean the only contrast is like this is warm and this isn't yeah you know yeah but I mean overall dude it looks fantastic I'm really happy how are you feeling about it I love it okay I love it so like obviously you know I needed to come see you I love the color okay so I was thinking today I went from dying my hair every two weeks because I had like that harsh line and now like to be honest like towards the end like when I'm getting ready to come see you I use like a little bit of like you know root cover just but it's not even a lot it's like I'm spraying my whole head or anything like that I just use a little tiny thing and it blends it perfectly and it's not it's good okay it's good and I don't even have to do that so if it's been 10 weeks like maybe the last three weeks I've been that's having to touch it up a little bit yeah but it's not anything major so I love it it's so much easier okay and it has I love the dimension yeah I think 20 years I went without that it was just jet black so yeah I love it I do too and it feels so good it feels incredible so good and then the fact that this stopped breaking yes I feel like I can actually do stuff with my hair and it looks even like your hair looks relatively even I don't feel like oh my gosh look at the side of her head like it looks yeah and like it looks like a haircut like it looks like this is your haircut mm hmm which that makes me happy yeah yeah okay so where do you wanna go from here what I mean we could do what are you thinking because I like where it's at okay if you think we can push a little bit lighter I'm fine with that too that's what I was kind of hoping for let's do it cause now now that we're like this is long and I love it cause it's really blended in yeah do you still wanna do like the root blending moving forward or do you wanna try to embrace it completely no so I want I love how you did it last time I know I had to come back yes but when you did the demi yeah that I think I need to stick with that for a little bit yeah so we'll stick with the Demi yes blend yes great I love that but let's do Demi blend and just highlight and like let's start to lighten this okay and see what level of tonality we can be okay we've kept you kind of like beige warm because your hair is still just like letting go of color yeah um but why don't we start to shift it a little bit cooler okay not super cool like I don't want you to necessarily be like this right cause that's where you're like no I don't wanna feel like that but what if like some brighter pieces like there's some pieces in here like this I love that I love it too that's super fun I love it too and yeah you can even see right here there's like a couple of guys in here that I'm like oh I kind of like these I like it too and to keep it cool yes for sure keep it cool and I do like I loved how you've done a little bit lighter around that's helped so much okay so much so yeah I like that let's do it cool