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All breakouts
6.0KText-HeavyOther hookLifestyle
Hook
GIVEAWAY
@global.standards
4.2K followers · usually 938 views a post
Views
5.6M
Likes
6.3K
Comments
33
Shares
50
Promoted product
Kalani Home
Why it worked
The giveaway leverages aspirational experiences (weekend getaway, spa, wine tasting) and a desirable product (GOTS-certified bedding) to drive engagement. The clear instructions and eligibility criteria make it easy for users to participate.
Summary
This is a giveaway post promoting a weekend getaway package that includes accommodation at IBÙ Experience with GOTS-certified textiles from Kalani Home, a vineyard tour, wine tasting, spa treatment, and transportation. To enter, EU residents are instructed to comment a specific hashtag to receive an entry link.
Structure
- 1Announce giveaway and highlight GOTS-certified sheets
- 2Detail the prize package including accommodation, experiences, and gifts
- 3Explain the giveaway's purpose and connection to Kalani bedding
- 4Describe the experiences included in the getaway
- 5
Original caption
Open to EU residents. You never know where you might find GOTS-certified textiles… Let us introduce @IBÙ Experience, a beautiful accommodation for guests to rest and relax surrounded by nature - and GOTS-certified sheets by Kalani Home are the perfect touch. To celebrate #BehindTheSeams, a month all about the stories behind our textiles, we’re offering a very special escape. The winning pair will enjoy: ✨ One night in a cosy cocoon room at IBÙ Experience with late check-out and breakfast included ✨ A vineyard tour & wine tasting for two ✨ A 30-minute facial treatment for each guest
✨ A Kalani Home GOTS-certified bed linen set including one duvet cover, one fitted sheet and two pillowcases for your own home. ✨ Transportation to and from your place of residence included 👉 How to enter: Take a short GOTS quiz on our website for your chance to win. Comment GOTSgetaway to receive the link! Open to EU residents only. Terms & conditions apply. Photos by:soshan.be #giveaway #ecohotel #GOTS #nontoxicliving
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