Would you expect

@global.standards

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SoundTikTok sound · original sound - global.standards

Promoted product

King Louie

Vintage-inspired clothing & colorful prints ✓ Complete collection ✓ New items & Sale ✓ Fast delivery ✓ Personal styling advice.

Why it worked

The video effectively combines education about GOTS certification with visually appealing product showcases, creating interest in the brand and driving engagement through a giveaway.

Summary

This video introduces King Louie, an Amsterdam-based fashion brand known for its colorful and vintage-inspired designs, highlighting that they offer GOTS-certified styles. The creator announces a giveaway hosted on their Instagram page for a chance to win a King Louie look.

Structure

1Introduction to organic fashion's appearance
2Introduction to the 'Behind The Seams' series and GOTS certification
3Introduction to King Louie brand and its offerings
4Announcement of a giveaway for a King Louie look

Product placement

Original caption

Win a King Louie look on our instagram! Welcome to day 17 of behind the seams. Every day this month, I’m sharing a different brand with GOTS-certified products, a certification that covers organic fibre content, chemical inputs, environmental criteria and human rights. @kinglouie.fashion is an Amsterdam-based fashion brand known for its colorful prints and vintage-inspired designs. And they carry GOTS-certified styles 💚

More from @global.standards

Call to action

Head over to today's Instagram giveaway post for a chance to win a King Louie look.

On-screen text

Would you expect organic fashion to look like this? Today is DAY 17 of Behind The Seams. Every day this month, I'm sharing a different brand that offers GOTS-certified products. GOTS is a certification that covers organic fibre content, environmental criteria, human rights and chemical inputs. KING LOUIE King Louie is an Amsterdam based fashion brand known for its colorful prints and vintage inspired designs, and they offer GOTS-certified styles. Giveaway @global.standards Head over to today's Instagram giveaway post for a chance to win a King Louie look.

Transcript

Would you expect organic fashion to look like this? Today is DAY 17 of Behind The Seams. Every day this month, I'm sharing a different brand that offers GOTS-certified products. GOTS is a certification that covers organic fibre content, environmental criteria, human rights and chemical inputs. King Louie is an Amsterdam based fashion brand known for its colorful prints and vintage inspired designs, and they offer GOTS-certified styles. Giveaway @global.standards Head over to today's Instagram giveaway post for a chance to win a King Louie look.