Looking for organic natural

@global.standards

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SoundTikTok sound · original sound - global.standards

Promoted product

Q for Quinn

Socks, underwear and everyday basics from organic cotton, linen and merino wool. Sizing for baby, toddler, kids, men and women. Natural essentials for all.

Why it worked

The video effectively combines educational content about GOTS certification with a relatable brand origin story, creating a soft sell for Q for Quinn. The clear call to action for a giveaway further incentivizes engagement.

Summary

This video introduces Q for Quinn, a family-owned brand specializing in GOTS-certified organic cotton basics and activewear for the whole family. It highlights the brand's origin story, driven by the founder's search for gentle clothing for her son's eczema, and promotes an Instagram giveaway.

Structure

1Introduction to the search for organic basics
2Explanation of GOTS certification
3Introduction to Q for Quinn brand
4Showcase of Q for Quinn products

Original caption

If you’re trying to avoid polyester… keep listening. Every day this month, I’m sharing a different brand with GOTS-certified products, a certification that covers organic fibre content, chemical inputs, environmental criteria and human rights. Meet @Q for Quinn, a family-owned brand creating organic cotton socks, underwear, basics, and activewear for the whole family. It all started when the founder couldn't find socks gentle enough for her son with eczema, inspiring a mission to create natural fibre essentials with full transparency. Head over to our Instagram giveaway for your chance to win with Q for Quinn! #naturalfibers #GOTS #organic #lowtox #organiccotton

More from @global.standards

Product placement

GOTS (Global Organic Textile Standard): a certification that covers organic fibre content, environmental criteria, human rights, and chemical inputs. It appears as a logo and is explained. Removing it would change the context of the video. Q for Quinn: a family-owned brand creating organic cotton socks, underwear, basics, and activewear. It is shown via product images and its origin story is told. Removing it would change the subject of the video. @global.standards: the creator's Instagram handle, which is also hosting a giveaway. It appears as text and is spoken. Removing it would change the call to action.

Call to action

Head over to our Instagram giveaway for your chance to win with Q for Quinn.

On-screen text

Looking for organic natural fibre underwear and basics? Luckily, today is DAY 18 of Behind The Seams. Every day this month, I'm sharing a different brand that offers GOTS-certified products. GOTS is a certification that covers organic fibre content, environmental criteria, human rights, and chemical inputs. Meet Q FOR QUINN a family owned brand creating organic cotton socks, underwear, basics, and activewear for the whole family. It all started when the founder couldn't find socks gentle enough for her son with eczema, inspiring a mission to create natural fiber essentials with full transparency. Giveaway @global.standards Head over to our Instagram giveaway for your chance to win with Q for Quinn.

Transcript

Looking for organic natural fibre underwear and basics? Luckily, today is DAY 18 of Behind The Seams. Every day this month, I'm sharing a different brand that offers GOTS-certified products. GOTS is a certification that covers organic fibre content, environmental criteria, human rights, and chemical inputs. Meet Q for Quinn, a family-owned brand creating organic cotton socks, underwear, basics, and activewear for the whole family. It all started when the founder couldn't find socks gentle enough for her son with eczema, inspiring a mission to create natural fiber essentials with full transparency. Giveaway @global.standards Head over to our Instagram giveaway for your chance to win with Q for Quinn.