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All breakouts
41.1Talking HeadListicle hookLifestyle
Hook
Welcome to DAY 11
@global.standards
4.2K followers · usually 938 views a post
Views
38.4K
Likes
610
Comments
3
Shares
5
Promoted product
Pact
Pact is the leading brand in Sustainable & Ethical Clothing - Organic Cotton, Fair Trade & Carbon Neutral. Visit Pact online to shop today.
Why it worked
The video effectively combines educational content about GOTS certification with a soft sell of the brand Pact, appealing to viewers interested in sustainable and wellness-focused fashion. The giveaway creates an additional incentive for engagement.
Summary
This video introduces the brand Pact as part of a "Behind The Seams" series, highlighting its GOTS-certified clothing made from organic cotton. The brand's philosophy is that clothing should be considered like skincare, and its products are priced accessibly to promote wellness. The video concludes with a giveaway announcement for a Pact prize.
Structure
- 1Introduction to "Behind The Seams" series and GOTS certification
- 2Spotlight on Pact and its philosophy of clothing as skincare
- 3Description of Pact's GOTS-certified products and materials
- 4
Original caption
What if your clothing could be an act of self-care? We’re shining a light on @Pact — and the ‘next to skin’ product that lies on your skin all day or all night. From underwear and bras to sleepwear, tees, leggings and socks, pact offers GOTS-certified pieces made with organic cotton and designed with the idea that what we wear deserves the same consideration as the skincare products we put on our body. GOTS is a certification that sets requirements beyond the organic fibre content, covering textile processing and manufacturing — including restrictions for chemical inputs based on environmental and toxicological grounds. Check out our giveaway on Instagram! #organic #nontoxic #naturalfibers #nontoxicliving #cotton
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