If you've just started learning more

@global.standards

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Promoted product

GOTS Lifestyle Starter Pack giveaway

Why it worked

The video leverages the appeal of giveaways and the growing consumer interest in sustainable and organic products, offering significant value (€1,200+ and $1,000+) to incentivize engagement.

Summary

The video announces two global giveaways for GOTS Lifestyle Starter Packs, one worth over €1,200 and another for North America worth over $1,000. To enter, viewers are instructed to follow the Instagram account @global.standards and comment on the post.

Structure

1Introduction to learning about materials
2Announcement of a global giveaway
3Details of the European giveaway value
4Details of the North American giveaway value
5Instructions on how to enter via Instagram

Product placement

GOTS (Global Organic Textile Standard): APPEARS - a logo and certification standard mentioned and shown on screen. Removing it would change the context of the giveaway and the value proposition. It acts as a quality assurance mark.

Call to action

Follow and comment to enter.

On-screen text

Original caption

Fill your wardrobe and home with natural fiber GOTS-certified products! Our voucher giveaway is open globally, with vouchers from GOTS-certified brands worth over €1,200. And for those of you in North America, we have another bundle worth over $1,000. Both are live on our Instagram and all you have to do is follow and comment to enter. #naturalfiber #lowtox #nontoxicliving #organic #GOTS

More from @global.standards

More breakout videos from this creator.

If you've just started learning more about the materials in your clothes and home goods and just wish you could refresh everything, this giveaway is for you. One of our GOTS Lifestyle Starter Pack giveaways is open globally with vouchers Over 1200€ of GOTS-certified product vouchers from GOTS-certified brands worth over 1,200€. And for those of you in North America, we have another bundle of vouchers worth over $1,000. Both are now live on our Instagram: Giveaway @global.standards @global.standards, and all you have to is comment and follow to enter.

Transcript

If you've just started learning more about the materials in your clothes and home goods and just wish you could refresh everything, this giveaway is for you. One of our GOTS Lifestyle Starter Pack giveaways is open globally with vouchers from GOTS-certified brands worth over 1,200€. And for those of you in North America, we have another bundle of vouchers worth over $1,000. Both are now live on our Instagram: @global.standards, and all you have to do is comment and follow to enter.