If you're trying to stay away

@global.standards

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Promoted product

Maggie's Organics

Organic cotton socks and fair trade clothing since 1992. Employee-owned, GOTS certified, Fair Trade Federation member.

Why it worked

The video taps into the growing consumer interest in sustainable and organic fashion by highlighting a brand with GOTS certification. The clear explanation of the certification and the direct call to action for a giveaway make it engaging and actionable.

Summary

This video introduces Maggie's Organics, a U.S. brand specializing in GOTS-certified organic apparel like leggings, camisoles, and loungewear. It highlights the GOTS certification and invites viewers to an Instagram giveaway to win some of their products.

Structure

1Introduction to avoiding polyester basics
2Welcome to Day 14 of Behind The Seams
3Explanation of GOTS certification
4Introduction to Maggie's Organics

Original caption

Looking for natural fiber basics? These are certified organic! Welcome to day 14 of behind the seams. Every day this month, I’m sharing a different brand with GOTS-certified products, a certification that covers organic fibre content, chemical inputs, environmental criteria and human rights. @Maggie's Organics is a U.S. brand and organic apparel pioneer making comfy camisoles, leggings, underwear, loungewear and more. Head over to our Instagram giveaway to win some of their organic essentials! #naturalfiber #GOTS #lowtox #organic

More from @global.standards

Product placement

GOTS (Global Organic Textile Standard): This is a certification that covers organic fiber content, environmental criteria, human rights, and chemical inputs. It appears as a logo and is explained. Removing it would change the video's explanation of the certification. Maggie's Organics: This is a U.S. brand and organic apparel pioneer that makes leggings, camisoles, underwear, and loungewear. It appears as a logo and is mentioned by name. Removing it would remove the subject of the video. @global.standards: This is the creator's Instagram handle, used for a giveaway. It appears as text and is spoken. Removing it would remove the call to action for the giveaway.

Call to action

Check out our Instagram giveaway and you could win some of their organic essentials!

On-screen text

If you're trying to stay away from polyester basics but don't know where to shop. Look no further. Welcome to DAY 14 of Behind The Seams, where every day this month, I'm sharing a different brand that offers GOTS-certified products. GLOBAL ORGANIC TEXTILE STANDARD GOTS GOTS is a certification that covers organic fibre content, environmental criteria, human rights and chemical inputs. Maggie's ORGANICS Maggie's Organics is a U.S. brand and organic apparel pioneer. They make comfy leggings, camisoles, underwear, loungewear and more. Giveaway @global.standards Check out our Instagram giveaway and you could win some of their organic essentials.

Transcript

If you're trying to stay away from polyester basics but don't know where to shop. Look no further. Welcome to DAY 14 of Behind The Seams, where every day this month, I'm sharing a different brand that offers GOTS-certified products. GOTS is a certification that covers organic fibre content, environmental criteria, human rights and chemical inputs. Maggie's Organics is a U.S. brand and organic apparel pioneer. They make comfy leggings, camisoles, underwear, loungewear and more. Check out our Instagram giveaway and you could win some of their organic essentials!