THE FALL JACKET + SHOE FORMULA

@macys

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SoundTikTok sound · original sound - macys

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video provides a clear and concise "formula" for styling fall outfits, making it easy for viewers to replicate the looks. The use of popular brands and a direct call to action to shop at Macy's also contributes to its effectiveness.

Summary

The video showcases a "fall jacket and shoe formula" demonstrating how to pair different jackets with trending shoes. It highlights various jacket and shoe combinations from brands like Avec Les Filles, Madden Girl, Lioness, Steve Madden, and Uggs, all available at Macy's.

Structure

1Introduction of the fall jacket and shoe formula
2Trench coat with square-toe boots
3Denim jacket with ballet flats
4

Original caption

Your fall jacket needs a sole mate. 👢🍂 @Emily shows us how to pair this season’s jackets with trending shoes from Macy’s.

More from @macys

Product placement

AVEC LES FILLES: ACTS - worn as a jacket, its interface is operated by being put on and styled. Removing it would change what happens in the video. MADDEN GIRL: ACTS - worn as boots, their interface is operated by being put on and styled. Removing them would change what happens in the video. LIONESS: ACTS - worn as a jacket, its interface is operated by being put on and styled. Removing it would change what happens in the video. STEVE MADDEN: ACTS - worn as shoes, their interface is operated by being put on and styled. Removing them would change what happens in the video. UGGS: ACTS - worn as slippers, their interface is operated by being put on and styled. Removing them would change what happens in the video.

Call to action

Shop what’s new and trending at Macy’s.

On-screen text

THE FALL JACKET + SHOE FORMULA AVEC LES FILLES MADDEN GIRL LIONESS STEVE MADDEN STEVE MADDEN STEVE MADDEN UGGS

Transcript

Your fall jacket needs a sole mate. 👢🍂 This is the fall jacket and shoe formula. You can't go wrong with a classic trench. This one is from Avec Les Filles. Pair them with your favorite fall square-toe boot. These are Madden Girl. Or a denim jacket that's super wearable and all denim. This one is from Lioness. Pair it with a tabby like ballet flat. It gives you an edge and a fun neck jacket that's super wearable and all denim. This one is from Steve Madden. Pair it with the clog of the season from Uggs. You can shop everything at Macy's.