THIS PERSON THREW HOMOPHOBIC SHADE AT ME SO HERE IS THE COMPANY HE OWNS

@thewokeginger

391.5K followers · usually 6.8K views a post

Views

145.7K

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21.3K

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SoundTikTok sound · Comedy Scenes - Comical, stupid, odd, lovely (Drumless)(1441321)

Promoted product

New Start Realty and Relocation

Why it worked

The video leverages a personal conflict and outrage to expose a business owner's alleged homophobic behavior, creating a strong emotional hook and a clear 'villain' for viewers to rally against. The creator's large following and the platform's (TikTok) swift action in removing the comment further validate the creator's stance and amplify the message.

Summary

The creator exposes Kevin Beasley, a realtor at New Start Realty and Relocation, for making a homophobic comment. The creator highlights the company's stated commitment to serving everyone while contrasting it with Beasley's alleged behavior, questioning his professionalism.

Structure

1Introduction of the conflict and the target
2Display of Kevin Beasley's social media profile
3Explanation of the homophobic comment and TikTok's action
4Revelation of Kevin Beasley's company and its stated values

Original caption

@Kevin Beasley, Realtor owner of New Start Realty and Relocation in Surprise, AZ, thought it was okay to throw a homophobic slur at me. Bold choice when you use a business handle to do so. #havethedayyoudeserve #surpriseaz

More from @thewokeginger

Product placement

Kevin Beasley, Realtor (ACTS - his profession is discussed and his business handle is used to identify him, removing it would change what happens in the video). New Start Realty and Relocation (ACTS - it is the company Kevin Beasley owns and works for, and its services are described, removing it would change what happens in the video). TikTok (APPEARS - the platform is used to host the video and its community guidelines are mentioned, but its interface is not operated or its services directly promoted, removing it would not change what happens in the video). 10Best.com (APPEARS - a profile for Kevin Beasley is shown from this website, but the website itself is not operated or promoted, removing it would not change what happens in the video). linktr.ee (APPEARS - the creator's bio link is a link aggregator, removing it would not change what happens in the video).

On-screen text

THIS PERSON THREW HOMOPHOBIC SHADE AT ME SO HERE IS THE COMPANY HE OWNS IT NEVER CEASES TO AMAZE ME WHEN PEOPLE MAKE CONTROVERSIAL REMARKS ON SOCIAL MEDIA HANDLES! KEVIN BEASLEY GOT MAD AT ME BECAUSE I WORE A GOLF OF MEXICO HAT I DIDN'T LOVE THIS COUNTRY AND A "GAYWAD." NOW TIKTOK IMMEDIATELY AGREED WITH ME COMMENT AS A VIOLATION. ABOUT KEVIN BEASLEY! KEVIN WORKS AT NEW START REALTY AND RELOCATION IN SURPRISE, ARIZONA. NOT ONLY DOES HE WORK IN SURPRISE, ARIZONA, BUT WHAT SURPRISED ME WAS WHAT THE COMPANY SAYS! THE COMPANY SAYS THAT THEY'RE PROVIDING TOP RATED SERVICE TO EVERYONE IN THEIR COMMUNITY, INCLUDING TEACHERS, VETERANS, SENIORS, AND FIRST RESPONDERS. WELL, APPARENTLY KEVIN DIDN'T GET OR HE THINKS GAY PEOPLE AREN'T PROFESSIONS! TO BE HOMOPHOBIC TO A CONTENT CREATOR WITH 1.6 MILLION FOLLOWERS, THEN AT LEAST MAKE SURE THAT YOU COVER YOUR BASES AND NOT USE YOUR BUSINESS HANDLE!

Transcript

It never ceases to amaze me when people make controversial remarks on social media using their business handles. In this case, this person made a homophobic comment toward me. Kevin Beasley got mad at me because I wore a golf of Mexico hat. I didn't love this country and called me a "gaywad." Now TikTok immediately agreed with me, comment as a violation. But let's talk about Kevin Beasley! Kevin works at New Start Realty and Relocation in Surprise, Arizona. Not only does he work in Surprise, Arizona, but what surprised me was what the company says! The company says that they're providing top-rated service to EVERYONE in their community, including teachers, veterans, seniors, and first responders. Well, apparently Kevin didn't get the memo, or he thinks gay people aren't professionals! If you're going to be homophobic to a content creator with 1.6 million followers, then at least make sure that you cover your bases and not use your business handle!