Product placement
Nike (appears, logo on hat, removing it would not change the video); Yeti (appears, logo on cup, removing it would not change the video); DFYNE (appears, brand name on clothing, removing it would not change the video); AYBL (appears, brand name on clothing, removing it would not change the video); Ladder (acts, brand name on clothing, removing it would change the video as it is the product being promoted)