top seller...

@based

4.2M followers · usually 91.3K views a post

Views

2.1M

Likes

33.5K

Comments

118

Shares

209

SoundTikTok sound · original sound - based

Promoted product

BASED Skin Elixir

BASED

2 videos

Why it worked

The video effectively uses a soft-sell approach by showcasing the product within a relatable context of a creator's workspace and achievements, while also highlighting the product's unique ingredients and benefits in a clear and concise manner.

Summary

The creator showcases a new face mask product called "BASED Skin Elixir" which contains charcoal, clay, and manuka honey. He explains its benefits and how it works, highlighting that it dries on the skin and then washes off.

Structure

1Introduction and office setting
2Showcasing TikTok awards
3Introducing the face mask product
4Explaining the ingredients and benefits
5

Original caption

BASED face mask? #BASED

More from @based

Product placement

BASED: ACTS - appears on screen as a brand name on a face mask product and on a phone screen showing a live stream. The creator also mentions "BASED" in relation to the face mask. Removing it would change what happens in the video. TikTok: ACTS - appears as a logo on awards and on a phone screen. The creator mentions it in relation to the awards. Removing it would change what happens in the video.

On-screen text

top seller... tough from legit yeah sleeping the fu**ing the that's right now only following, elixir this cool this is a face mask we're working on that on mhm right nah tonight no doesn't it dries, it like charcoal two clay manuka really skin clean It's we do it BASED face mask? #BASED

Transcript

top seller... tough from legit yeah sleeping the fu**ing the that's right now only following, elixir this cool this is a face mask we're working on that on mhm right nah tonight no doesn't it dries, it like charcoal two clay manuka really skin clean It's we do it BASED face mask? #BASED