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19.6Silent UGCDirect Question hookEntertainment
Hook
Who’s RED-y for @LISA to perform at the #VMAs!? I know I am 🙂↕️♥️
@mtv
10.9M followers · usually 11.0K views a post
Views
200.1K
Likes
41.3K
Comments
442
Shares
479
View velocity
+63.9K views over 3.1d · ~20.5K/day · 4 observations
Promoted product
VMAs
MTV brings viewers the best in lifestyle and competition reality shows, plus live events featuring the biggest names in entertainment.
Why it worked
The post leverages the popularity of a global music icon, Lisa, in a high-profile setting (The Tonight Show) to drive engagement for the VMAs, using a clear call to action to vote.
Summary
This TikTok post features images of Lisa from BLACKPINK on The Tonight Show Starring Jimmy Fallon, promoting the upcoming VMAs. The post encourages viewers to vote.
Structure
- 1Introduction of Lisa on The Tonight Show
- 2Lisa posing and interacting
- 3Call to action to vote for the VMAs
Call to action
vote.mtv.com
On-screen text
THE
TONIGHT SHOW
STARRING
JIMMY FALLON
Original caption
Who’s RED-y for @LISA to perform at the #VMAs!? I know I am 🙂↕️♥️ 📍 @FallonTonight
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