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140Talking HeadHow-To hookLifestyle
Hook
"I'm just gonna do a little concealer"
@presliewatson
23.6K followers · usually 14.7K views a post
Views
2.0M
Likes
252.5K
Comments
394
Shares
14.7K
View velocity
+1.8M views over 4.2d · ~426.9K/day · 5 observations
Why it worked
This video likely performed well due to its relatable "everyday" content, focusing on a common beauty routine. The creator's engaging facial expressions and the use of trending audio (implied by the caption and hashtags) would have contributed to its reach.
Summary
The creator, presliewatson, starts her makeup routine by applying concealer under her eyes. The video focuses on her applying makeup.
Structure
- 1Creator states intention to apply concealer
- 2Creator applies concealer under her eye
On-screen text
"I'm just gonna do a little concealer"
Original caption
Happens every time 🤷🏼♀️ #makeup #fullglam #trending #fyp #makeuptutorial
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