People Law Roach Says Kim Kardashian Is His Latest Client, Less Than a Year After Viral Reaction to SKIMS Mogul's Fake Pubic Hair Underwear

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Why it worked

The video leverages celebrity news and a viral moment to drive engagement. By connecting Law Roach's new styling gig with Kim Kardashian to a previous viral incident involving SKIMS, it taps into existing public interest and gossip.

Summary

Law Roach has revealed that he is now styling Kim Kardashian, nearly a year after his viral reaction to her SKIMS fake pubic hair thong. The pair attended the opening celebration of the Lucas Museum of Narrative Art in Los Angeles.

Structure

1Law Roach reveals he's styling Kim Kardashian
2This comes nearly a year after his viral reaction to SKIMS underwear
3The pair attended the Lucas Museum of Narrative Art opening
4The story is available via a link

Product placement

SKIMS: (a) it ACTS - it is mentioned as the brand of underwear that Law Roach reacted to, implying it is a product that exists and is sold; removing it would change the context of the story. People: (b) it merely APPEARS - it is the name of the creator account and appears as a watermark; removing it would not change what happens in the video.

Call to action

Tap the link for the full story.

On-screen text

People Law Roach Says Kim Kardashian Is His Latest Client, Less Than a Year After Viral Reaction to SKIMS Mogul's Fake Pubic Hair Underwear

Original caption

#LawRoach revealed he's now styling #KimKardashian, nearly a year after his viral reaction to her SKIMS fake pubic hair thong. The pair made fashion magic at the opening celebration of the Lucas Museum of Narrative Art in Los Angeles on Sept. 19. ✨ Tap the link for the full story.