ALL-NEW Churro

@krispykreme

225.8K followers · usually 6.1K views a post

Views

12.3M

Likes

7.1K

Comments

73

Shares

2.1K

SoundTikTok sound · High Energy

Promoted product

Churro Doughnut Dots

Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.

Why it worked

The video effectively uses visually appealing close-ups and appetizing descriptions of a new, limited-time food product, creating a sense of urgency and desire. The "soft sell" approach, focusing on the sensory experience rather than a hard pitch, makes it highly shareable and enticing.

Summary

This video showcases Krispy Kreme's new limited-time "Churro Doughnut Dots." It highlights the 8 cinnamon sugar-coated doughnut bites served with a dulce de leche dipping sauce, encouraging viewers to try them soon.

Structure

1Introduction of new Churro Doughnut Dots
2Display of the doughnut dots in packaging
3Close-up of a single doughnut dot
4Demonstration of dipping in dulce de leche sauce

Original caption

Dip. Pop. Repeat. 🤎 NEW Churro Doughnut Dots have officially arrived but only for a limited time! 8 cinnamon sugar-coated, bite-sized Doughnut Dots served with a rich dulce de leche dipping sauce 🤤 This snack might be sharable... but we don't judge 🤭 Send this to your snack-obsessed bestie and make this week's snack run happen! 🍩 #krispykreme #dots #churro #dulcedeleche #donut

More from @krispykreme

Product placement

Krispy Kreme Doughnuts (ACTS): The brand operates a store and sells its products. Removing it would change the context of the video. Krispy Kreme Doughnut Dots (ACTS): The product is shown being made, served, and eaten. Removing it would change the video's content.