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Hook
AVAILABLE 8/18
@krispykreme
229.5K followers · usually 8.8K views a post
Views
16.1M
Likes
70.1K
Comments
1.1K
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Why it worked
The video leverages the immense popularity of both Krispy Kreme and Pokémon, creating a highly desirable and visually appealing product. The clear showcase of each unique doughnut, highlighting specific flavors and character inspirations, appeals to fans of both brands and creates a strong sense of urgency with the release date.
Summary
Krispy Kreme has released a limited edition collection of Pokémon-themed doughnuts. The video showcases individual doughnuts inspired by Pikachu, Squirtle, Charmander, Jigglypuff, Bulbasaur, and a Poké Ball, detailing their flavors and fillings. The collection is available starting August 18th.
Structure
- 1Introduction of the Krispy Kreme Pokémon Collection
- 2Showcase of Pikachu doughnut with lemon kreme
- 3Showcase of Squirtle doughnut with cotton candy buttercream
Original caption
Trainers, your sweet doughnut adventure starts 8/18! 🍩 An iconic lineup of Pokémon-inspired doughnuts are landing at a Krispy Kreme near YOU! 💛 Pikachu: lemon flavored kreme filling, vanilla icing, drizzle, Pikachu piece 🩷 Jigglypuff: strawberry flavored buttercreme, strawberry cookie crumble, Jigglypuff piece 🧡 Charmander: chocolate and toasted marshmallow flavored filling, orange caramel icing, Charmander piece 💚 Bulbasaur: vanilla flavored icing, buttercreme leaves, Bulbasaur piece 💙 Squirtle: cotton candy flavored buttercreme, sparkling sugar, Squirtle piece ❤️ Poké Ball: vanilla icing, red sprinkles, chocolate icing Which doughnut are you catching first? 👇🍩 #krispykreme #pokemon #krispykremexpokemon #pikachu #donut
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