How we make the:

@krispykreme

229.5K followers · usually 8.8K views a post

Views

7.7M

Likes

10.3K

Comments

84

Shares

2.1K

SoundTikTok sound · Fall October Halloween horror classic(177261)

Promoted product

Krispy Kreme

Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.

10 videos3 creators

Why it worked

The video leverages the high visual satisfaction of food production (glazing and decorating) combined with the nostalgia of a well-known brand collaboration to drive engagement.

Summary

The video shows a behind-the-scenes look at the production process of the Krispy Kreme Looney Tunes themed donut collection. It features close-up shots of the glazing and decorating steps for four different character-themed donuts.

Structure

1Introduction of the collection
2Demonstration of Taz donut assembly
3Demonstration of Tweety & Sylvester donut assembly
4Demonstration of Bugs Bunny donut assembly

Original caption

Status: Currently making something a little spooky 👀🍩 #krispykreme #halloween #looneytunes #donuts #spookyseason

More from @krispykreme

Product placement

(a) Krispy Kreme: The brand operates its own machinery to glaze and decorate donuts, and the video showcases the specific steps of creating their Looney Tunes collection. Removing this would change the entire video as it is the subject being demonstrated. (b) Looney Tunes: A licensed property appearing as decorations on the donuts. Removing this would change the theme but not the core product being sold.