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4.2KTalking HeadResult / Flex hookLifestyle
Hook
Your $5 Original Glazed Blueberry Flavored Dozen is ready
@krispykreme
225.8K followers · usually 6.1K views a post
Views
25.6M
Likes
51.0K
Comments
483
Shares
12.2K
Why it worked
The video leverages a limited-time offer and visually appealing product (donuts) to create a sense of urgency and desire, encouraging engagement through comments and potential in-store visits.
Summary
The video shows a person placing blueberry-flavored glazed donuts into a Krispy Kreme box. On-screen text highlights a special offer for a $5 dozen of these donuts, available for a limited time.
Structure
- 1Donuts being placed in a box
- 2On-screen text announcing the offer
- 3Close-up of the donuts
- 4Call to action to comment
Product placement
Krispy Kreme (ACTS - a donut shop that makes and sells donuts; removing it would change what happens in the video)
Original caption
$5 Original Glazed Blueberry Flavored dozen 🫐✨ When you buy any dozen starting Thursday thru the weekend! 🍩⏳ Comment 🫐 if you are picking up your double dozens ⬇️ Offer available 9/17-9/20 only at participating U.S. Krispy Kreme shops only and is subject to product availability. See full terms at www.krispykreme.com/offers #krispykreme #blueberry #offer #originalglazed #donut
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