$2 Original Glazed Dozen

@krispykreme

225.8K followers · usually 6.1K views a post

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SoundTikTok sound · #BrooklynBloodPop!

Promoted product

Krispy Kreme Original Glazed Donuts

Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.

Why it worked

The video leverages a popular holiday (Labor Day) and a compelling "buy one, get one free" type of deal on a widely recognized and desired product (Krispy Kreme donuts) to drive engagement and potential sales.

Summary

This video advertises a "double dozen deal" for Krispy Kreme's Original Glazed donuts, available from Friday through Monday to celebrate Labor Day weekend. It shows donuts being boxed up as part of the promotion.

Structure

1Showcasing Original Glazed donuts
2Announcing the $2 dozen deal with purchase of any dozen
3Specifying the offer dates (Friday-Monday)
4Connecting the deal to Labor Day

Original caption

$2 Original Glazed dozen when you buy any dozen! 🍩 Offer available Friday thru Monday to celebrate Labor Day Weekend! 🇺🇸✨ #krispykreme #offer #bogo #laborday #labordayweekend