NEW Autumn Seasonal Collection

@krispykreme

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SoundTikTok sound · Positive music with upbeat mood.(1309377)

Promoted product

Krispy Kreme Autumn Seasonal Collection

Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.

Why it worked

The video effectively uses visually appealing close-ups of seasonal donuts, combined with clear on-screen text and a direct call to action, to entice viewers to purchase the limited-time collection.

Summary

The video showcases Krispy Kreme's new Autumn Seasonal Collection of donuts, highlighting flavors like Pumpkin Spice Cake, Biscoff Cookie Butter, Maple Cheesecake, and Cafe Mocha. It invites viewers to order a dozen today.

Structure

1Introduction of the Autumn Seasonal Collection
2Showcase of Pumpkin Spice Cake donut
3Showcase of Biscoff Cookie Butter donut
4Showcase of Maple Cheesecake donut

Original caption

Falling for this NEW doughnut lineup! 🍂🍩 Meet the Autumn Seasonal collection featuring flavors you'll be craving all season long 🤤 🍁 Maple Cheesecake ☕ Cafe Mocha 🍪 Biscoff Cookie Butter 🎃 Pumpkin Spice Cake Drop the emoji of the fall bite you want first! 👇 Available starting 8/11 #krispykreme #pumpkinspice #autumn #fall #donut

More from @krispykreme

Product placement

Krispy Kreme (ACTS - the video showcases their donuts, implying they are the maker and seller of these products. Removing this would change what happens in the video as the donuts are the subject.)

Call to action

Order your dozen today!

On-screen text

NEW Autumn Seasonal Collection Pumpkin Spice Cake PUMPKIN BISCOFF COOKIE BUTTER Filled with Biscoff Cookie Butter Kreme MAPLE CHEESECAKE Filled with Cheesecake Kreme CAFE MOCHA Order your dozen today!