$5 Pumpkin Spice Original Glazed Dozen

@krispykreme

225.8K followers · usually 6.1K views a post

Views

20.9M

Likes

22.9K

Comments

290

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SoundTikTok sound · Pumpkin Spice Dreams

Promoted product

Pumpkin Spice Original Glazed Dozen

Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.

Why it worked

The video leverages a strong seasonal product (Pumpkin Spice) with a compelling price point ($5 dozen) and a limited-time offer, creating urgency and appealing to impulse purchases. The visual of fresh donuts being made and packaged is also highly enticing.

Summary

This video promotes a special offer from Krispy Kreme for a $5 dozen of Pumpkin Spice Original Glazed donuts, valid from Thursday through Sunday. It shows the donuts being made and packaged, encouraging viewers to purchase them today.

Structure

1Showcasing the $5 Pumpkin Spice Original Glazed Dozen
2Highlighting the "buy any dozen" offer
3Demonstrating the donuts being handled and boxed
4Announcing the offer validity dates

Original caption

$5 Pumpkin Spice Original Glazed dozen, when you buy any dozen! 🎃🍩 Offer valid Thursday, 8/27 thru Sunday, 8/30 ⏳ Comment 🧡 if you’re picking up a dozen! Offer available 8/27 - 8/30 only at participating U.S. Krispy Kreme shops only and is subject to product availability. See full terms at www.krispykreme.com/offers

More from @krispykreme

Product placement

Krispy Kreme (eats): Appears as the brand of donuts being sold. Removing it would change what happens in the video as the donuts would be unbranded. Pumpkin Spice Original Glazed Dozen (food): Acts as the specific product being promoted. Removing it would change what happens in the video as the promotion would be for a generic donut.