Come with me to Ulta Beauty to restock five of my beauty essentials for Hispanic Heritage Month.

@cindy.dionicio

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SoundTikTok sound · original sound - cindy.dionicio

Promoted product

Ulta Beauty

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17 videos11 creators

Why it worked

The video leverages a timely cultural hook (Hispanic Heritage Month) to create an authentic-feeling shopping vlog that aligns with the creator's personal identity.

Summary

The creator visits Ulta Beauty to purchase and showcase five beauty products in celebration of Hispanic Heritage Month. She highlights the importance of supporting Latino-founded brands while shopping for her essentials.

Structure

1Introduction to the shopping trip at Ulta Beauty
2Discussion of cultural values and Latino founders
3Showcasing Carolina Herrera fragrance
4Showcasing Touchland and Ocoa products

Original caption

#UltaBeautyPartner Celebrating Hispanic Heritage Month with @Ulta Beauty 🤎✨Restocking some of my favorite Hispanic & Latino beauty essentials!💄🌹 #UltaBeauty

More from @cindy.dionicio

Product placement

(a) Ulta Beauty ACTS: the creator visits the store, uses their shopping bag, and operates their checkout counter to purchase items. Removing this would change the video's location and premise. (a) Carolina Herrera Good Girl Blush ACTS: the creator selects, sprays, and smells the product. (a) Touchland Power Mist ACTS: the creator selects and displays the product. (a) Ocoa travel kit ACTS: the creator selects and displays the product. (a) Kitsch perfume hairspray ACTS: the creator selects and displays the product.

Call to action

Head to Ulta Beauty to celebrate Hispanic Heritage Month and shop your favorites!

On-screen text

RESTOCKING 5 BEAUTY ESSENTIALS RESTOCKING 5 BEAUTY ESSENTIALS FOR HISPANIC HERITAGE MONTH As a Latina with Guatemalan roots, celebrating my culture and where my family comes from is really special to me. Growing up my family always taught me to work hard for what I want, and those are values I still carry with me today. I love seeing those same values reflected in Latino founders who worked hard to build their brands, and bring their culture into the beauty space. First, I'm grabbing Carolina Herrera Good Girl Blush. I love a feminine fragrance and this one smells so good! Then, I picked up the Touchland Power Mist because I'm always on the go, and I love keeping one in my bag. I also grabbed this four step travel kit. I have a trip coming up so this is gonna be perfect to take with me. And lastly, the Kit-sch perfume hairspray. While its not Hispanic-owned, it's definitely Hispanic loved. I love anything that keeps my hair smelling fresh throughout the day. I'm proud of my Hispanic roots, the values my family passed down to me, and being able to share a little piece of my culture through what I do. Head to Ulta Beauty to celebrate Hispanic Heritage Month and shop your favorites!

Transcript

Come with me to Ulta Beauty to restock five of my beauty essentials for Hispanic Heritage Month. As a Latina with Guatemalan roots, celebrating my culture and where my family comes from is really special to me. Growing up my family always taught me to work hard for what I want, and those are values I still carry with me today. I love seeing those same values reflected in Latino founders who worked hard to build their brands, and bring their culture into the beauty space. First, I'm grabbing Carolina Herrera Good Girl Blush. I love a feminine fragrance and this one smells so good! Then, I picked up the Touchland Power Mist because I'm always on the go, and I love keeping one in my bag. I also grabbed this four step travel kit. I have a trip coming up so this is gonna be perfect to take with me. And lastly, the Kit-sch perfume hairspray. While its not Hispanic-owned, it's definitely Hispanic loved. I love anything that keeps my hair smelling fresh throughout the day. I'm proud of my Hispanic roots, the values my family passed down to me, and being able to share a little piece of my culture through what I do. Head to Ulta Beauty to celebrate Hispanic Heritage Month and shop your favorites!