Tender and aromatic

@cookrate.com

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SoundTikTok sound · original sound - cookrate.com

Promoted product

Cookratecookrate.com

Stop asking 'What's for dinner?' Cookrate combines meal planning, smart grocery lists and step-by-step video recipes in one app.

4 videos

Why it worked

The video uses high-quality, satisfying ASMR-style visuals of food preparation to keep viewers engaged, while the branding is kept subtle and native to the content.

Summary

A recipe video demonstrates how to prepare a whole roasted chicken with vegetables and a homemade dipping sauce. The video is branded by Cookrate, a meal planning app.

Structure

1Prepare chicken with butter and spices
2Prepare butter-based sauce
3Prepare vegetable side dish
4Assemble and roast in oven

Original caption

Butter chicken like you've never cooked before! Tender and flavorful Ingredients an entire chicken: 1 pc butter: 250 g (8.8 oz) black pepper: 2 g (0.1 oz) salt: 2 g (0.1 oz) sweet paprika: 2 g (0.1 oz) garlic: 15 g (0.5 oz) lemon: 1 pc butter: 200 g (7.1 oz) garlic powder: 2 g (0.1 oz) salt: 2 g (0.1 oz) black pepper: 1 g (0.0 oz) rosemary: 3 g (0.1 oz) garlic: 25 g (0.9 oz) lemon: 1 pc potatoes: 1 kg (2 lb) carrot: 2 pc mushrooms: 250 g (8.8 oz) black pepper: 2 g (0.1 oz) salt: 3 g (0.1 oz) sweet paprika: 2 g (0.1 oz) olive oil: 30 ml (1.0 fl oz) rosemary: 10 g (0.4 oz) Additionally eggs: 1 pc vinegar: 10 ml (0.3 fl oz) Sriracha sauce: 10 g (0.4 oz) salt: 1 g (0.0 oz) black pepper: 1 g (0.0 oz) olive oil: 100 ml (3.4 fl oz)

More from @cookrate.com

Product placement

Cookrate (a) ACTS: the video is a recipe demonstration from the Cookrate brand, which is also the name of the app linked in the bio. Removing the Cookrate watermark would not change the video, but the video itself is a content piece for the Cookrate app. President (b) APPEARS: a brand of butter used in the recipe. Removing it would not change the video. Ardesto (b) APPEARS: a brand of kitchenware (saucepan) used in the video. Removing it would not change the video.

On-screen text

Tender and aromatic an entire chicken 1 pc butter 250 g (8.8 oz) black pepper 2 g (0.1 oz) salt 2 g (0.1 oz) sweet paprika 2 g (0.1 oz) garlic 15 g (0.5 oz) lemon 1 pc butter 200 g (7.1 oz) garlic powder 2 g (0.1 oz) salt 2 g (0.1 oz) black pepper 1 g (0.0 oz) rosemary 3 g (0.1 oz) garlic 25 g (0.9 oz) lemon 1 pc potatoes 1 kg (2 lb) carrot 2 pc mushrooms 250 g (8.8 oz) black pepper 2 g (0.1 oz) salt 3 g (0.1 oz) sweet paprika 2 g (0.1 oz) olive oil 30 ml (1.0 fl oz) rosemary 10 g (0.4 oz) IN THE OVEN 180 C (356 F) / 90 MIN eggs 1 pc Sriracha sauce 10 g (0.4 oz) salt 1 g (0.0 oz) black pepper 1 g (0.0 oz) olive oil 100 ml (3.4 fl oz)