We got queso at home!

@low_kei__

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Promoted product

Cacique Beef Chorizo

Beef chorizo from Cacique brings bold, savory flavor to tacos, eggs, breakfast plates, burritos, and other quick skillet meals.

Why it worked

The video uses a high-quality, appetizing visual of a popular comfort food to provide value, while naturally integrating specific branded ingredients into the recipe.

Summary

The creator demonstrates a recipe for homemade chorizo queso using specific branded ingredients. The video shows the step-by-step cooking process and highlights the final product.

Structure

1Introduction to homemade queso
2Melting butter, cheese, chiles, and milk
3Cooking the chorizo
4Combining ingredients and final presentation

Product placement

Cacique Beef Chorizo: (a) it ACTS — the creator shows the packaging, cooks it in a pan, and adds it to the queso, which is the central result of the video. Removing it would change the recipe and the video's title. Carnation Evaporated Milk: (a) it ACTS — the creator pours it into the pan to create the queso base. Removing it would change the recipe.

Original caption

We got restaurant style queso at home! #quesorecipe #queso

More from @low_kei__

Call to action

Save this recipe and follow for more!

On-screen text

EASY HOMEMADE CHORIZO QUESO 1 STICK BUTTER 1LB WHITE AMERICAN CHEESE 8OZ DICED CHILES 12oz EVP MILK BURNER ON LOW, COVER 1LB BEEF CHORIZO SILKY SILKY SMOOTH ENJOY AS MUCH AS YOU WANT! SAVE THIS RECIPE & FOLLOW FOR MORE!

Transcript

We got queso at home. And baby, this right here? Yeah, it don't miss. Start with a stick of butter, then add a whole pound of white American cheese. Now add in two cans of diced green chiles or jalapeños if you like it spicy. Now pour in a whole can of evaporated milk, and before y'all start asking, yes, you can use regular milk. Keep your heat on low, cover it, and let that melt down slow. Don't rush it. While that's melting, go ahead and cook your chorizo. Make sure you stir it good 'cause it will burn. After about 15 minutes, this is what you have. Smooth, creamy, exactly what you want. I'm not going to even lie, I had to taste it straight out the pot. Now pour it up, and y'all, why this bowl already bigger than that little $10 bowl they give you at the restaurant? Save this recipe and follow me for more.