POV: You finally found an eyeliner that stays.

@beautylaneco

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Promoted product

J.M.C.Y Smooth Color-Lock Gel Eyeliner

J.M.C.Y Smooth Color-Lock Gel Eyeliner is a cosmetic product designed for application on the waterline and eyelids to provide a smudge-proof and waterproof eye makeup finish.

9 videos

Why it worked

The video uses a relatable 'POV' hook that addresses a common pain point (eyeliner smudging) and immediately provides visual proof of the product's performance, making the demonstration highly persuasive.

Summary

The video demonstrates the application and durability of the J.M.C.Y Smooth Color-Lock Gel Eyeliner, showcasing its waterproof and smudge-proof properties. It highlights the product's fine tip and color options, positioning it as a solution for oily skin and hooded eyes.

Structure

1Demonstrating the eyeliner application on the waterline
2Testing the product's waterproof and smudge-proof durability
3Showing the ultra-fine tip and color swatches
4

Original caption

Oily skin & hooded-eyes savior! Waterproof and sweat-proof all day — no panda eyes by night 🐼✅QBJB-CCT#tightlines #blackeyeliner #vicecosmetics #gelliners #waterlineliner #tightlining #makeuptips #MY #Malaysia #KL #tiktok #JMCY #JMCYGelEyelinerPencil

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Product placement

(a) J.M.C.Y Smooth Color-Lock Gel Eyeliner ACTS: the video demonstrates its application on the waterline and eyelid, shows its smudge-proof and waterproof capabilities through a water test, and displays its color options. Removing it would remove the entire purpose of the video. (b) Vice Cosmetics appears in the caption as a hashtag; removing it would not change the video content.

On-screen text

POV: You finally found an eyeliner that stays. Ultra Fine Tip Super Fine Gel Liner if black feels too much, switch to grey eyeliner pov : you found the creamiest and most pigmented eyeliner Small rounded tip E01 Carbon black E02 Lava brown Long-lasting, waterproof & smudge-proof J.M.C.Y Smooth Color-Lock Gel Eyeliner 6.9RM