Ultra Fine Tip

@beautylaneco

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SoundTikTok sound · original sound - beautylaneco

Promoted product

J.M.C.Y Smooth Color-Lock Gel Eyeliner

J.M.C.Y Smooth Color-Lock Gel Eyeliner is a cosmetic product designed for application on the waterline and eyelids to provide a smudge-proof and waterproof eye makeup finish.

9 videos

Why it worked

The video uses a clear 'problem-solution' hook by addressing the common pain point of eyeliner smudging into 'raccoon eyes' and immediately providing a visual proof-of-concept test.

Summary

This video demonstrates the application and durability of the J.M.C.Y Smooth Color-Lock Gel Eyeliner. It shows the product being applied to the eyes and then subjected to a smudge-proof test with foam and a cotton pad to highlight its long-lasting quality.

Structure

1Close-up of eyeliner application
2POV text overlay about long-lasting wear
3Smudge-proof demonstration with foam
4

Original caption

Kulit berminyak, jom sini! Kalis air & peluh, tak luntur langsung — kekal kemas sepanjang hari 🐼✅QBJB6561-CCT#tightlines #blackeyeliner #vicecosmetics #gelliners #waterlineliner #tightlining #makeuptips #MY #Malaysia #KL #tiktok #JMCY #JMCYGelEyelinerPencil #JMCYCrushBrandDay #MyFirstJMCY

More from @beautylaneco

Product placement

J.M.C.Y Smooth Color-Lock Gel Eyeliner: (a) ACTS — the video demonstrates the product being applied to the waterline and eyelid, and then shows a smudge-proof test using foam and a cotton pad to prove it stays on. Removing this would remove the entire purpose of the video.

On-screen text

Ultra Fine Tip Super Fine Gel Liner POV: You finally found an eyeliner that stays. 24 horas con flow perfecto JMCY Tired of looking like a raccoon by 3 PM? Watch this. J.M.C.Y Smooth Color-Lock Gel Eyeliner