POV: You finally found an eyeliner that stays.

@beautylaneco

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SoundTikTok sound · original sound - beautylaneco

Promoted product

J.M.C.Y Smooth Color-Lock Gel Eyeliner

J.M.C.Y Smooth Color-Lock Gel Eyeliner is a cosmetic product designed for application on the waterline and eyelids to provide a smudge-proof and waterproof eye makeup finish.

9 videos

Why it worked

The video uses a clear 'POV' hook that addresses a common pain point (eyeliner smudging) and provides immediate, satisfying visual proof of the product's performance.

Summary

The video demonstrates the application and performance of the J.M.C.Y Smooth Color-Lock Gel Eyeliner, highlighting its fine tip, creaminess, and waterproof properties. It shows the product being applied to the waterline and swatched on the hand to prove its durability.

Structure

1Demonstrating the eyeliner application on the waterline
2Showing the ultra-fine tip and precision
3Swatching different shades on the hand
4

Original caption

Oily skin & hooded-eyes savior! Waterproof and sweat-proof all day — no panda eyes by night 🐼✅QBJB-CCT#tightlines #blackeyeliner #vicecosmetics #gelliners #waterlineliner #tightlining #makeuptips #MY #Malaysia #KL #tiktok #JMCY #JMCYGelEyelinerPencil

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Product placement

J.M.C.Y Smooth Color-Lock Gel Eyeliner: (a) it ACTS — the video demonstrates its application, its fine tip, its creamy texture, and its waterproof/smudge-proof performance on the skin. Removing it would change the entire video. Vice Cosmetics: (b) it merely APPEARS — it is a hashtag in the caption, but the video demonstrates the J.M.C.Y product.

On-screen text

POV: You finally found an eyeliner that stays. Ultra Fine Tip Super Fine Gel Liner if black feels too much, switch to grey eyeliner pov : you found the creamiest and most pigmented eyeliner Small rounded tip E01 Carbon black E02 Lava brown Long-lasting, waterproof & smudge-proof J.M.C.Y Smooth Color-Lock Gel Eyeliner 6.9RM