POV: You finally found an eyeliner that stays.

@beautylaneco

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SoundTikTok sound · original sound - beautylaneco

Promoted product

J.M.C.Y Smooth Color-Lock Gel Eyeliner

J.M.C.Y Smooth Color-Lock Gel Eyeliner is a cosmetic product designed for application on the waterline and eyelids to provide a smudge-proof and waterproof eye makeup finish.

10 videos

Why it worked

The video uses a relatable 'POV' hook that addresses a common pain point (eyeliner smudging) and immediately provides visual proof of the product's performance, making it highly persuasive.

Summary

The video demonstrates the application and performance of the J.M.C.Y Smooth Color-Lock Gel Eyeliner on the eyes and skin. It highlights features like the fine tip, creaminess, pigmentation, and its waterproof and smudge-proof qualities.

Structure

1Introduction of the eyeliner with a POV hook
2Demonstration of application on the waterline and eyelid
3Showcasing the fine tip and color options
4

Original caption

Oily skin & hooded-eyes savior! Waterproof and sweat-proof all day — no panda eyes by night 🐼✅QBJB-CCT#tightlines #blackeyeliner #vicecosmetics #gelliners #waterlineliner #tightlining #makeuptips #MY #Malaysia #KL #tiktok #JMCY #JMCYGelEyelinerPencil

More from @beautylaneco

Product placement

J.M.C.Y Smooth Color-Lock Gel Eyeliner (a) ACTS: the interface is operated to apply makeup, it is swatched on skin to demonstrate texture and color, and its waterproof/smudge-proof capabilities are tested. Removing it would change the entire video as it is the subject of the demonstration.

On-screen text

POV: You finally found an eyeliner that stays. Ultra Fine Tip Super Fine Gel Liner if black feels too much, switch to grey eyeliner pov : you found the creamiest and most pigmented eyeliner Small rounded tip E01 Carbon black E02 Lava brown Long-lasting, waterproof & smudge-proof J.M.C.Y Smooth Color-Lock Gel Eyeliner 6.9RM