POV: You finally found an eyeliner that stays.

@beautylaneco

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SoundTikTok sound · original sound - beautylaneco

Promoted product

J.M.C.Y Smooth Color-Lock Gel Eyeliner

J.M.C.Y Smooth Color-Lock Gel Eyeliner is a cosmetic product designed for application on the waterline and eyelids to provide a smudge-proof and waterproof eye makeup finish.

9 videos

Why it worked

The video uses a relatable 'POV' hook addressing a common pain point (eyeliner smudging) and provides immediate, satisfying visual proof of the product's performance.

Summary

The video demonstrates the application and durability of the J.M.C.Y Smooth Color-Lock Gel Eyeliner. It shows the product being used on the eyes and tested for smudge-proof performance on the hand.

Structure

1Demonstrating the eyeliner application on the waterline
2Showing the ultra-fine tip and application on the eyelid
3Comparing black and grey eyeliner options
4Swatching the product colors on the hand

Original caption

Oily skin & hooded-eyes savior! Waterproof and sweat-proof all day — no panda eyes by night 🐼✅QBJB-CCT#tightlines #blackeyeliner #vicecosmetics #gelliners #waterlineliner #tightlining #makeuptips #MY #Malaysia #KL #tiktok #JMCY #JMCYGelEyelinerPencil

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Product placement

(a) J.M.C.Y Smooth Color-Lock Gel Eyeliner ACTS: the creator demonstrates its application on the waterline and eyelid, shows its smudge-proof quality by rubbing it on the hand, and displays the product packaging and color swatches. Removing it would change the video entirely as it is the sole subject. (b) Vice Cosmetics appears in the caption as a hashtag, but does not appear in the video; it is not the subject.

On-screen text

POV: You finally found an eyeliner that stays. Ultra Fine Tip Super Fine Gel Liner if black feels too much, switch to grey eyeliner pov : you found the creamiest and most pigmented eyeliner Small rounded tip E01 Carbon black E02 Lava brown Long-lasting, waterproof & smudge-proof J.M.C.Y Smooth Color-Lock Gel Eyeliner 6.9RM