Oh my god, my flow has just been so heavy recently.

@femfreshanz

13.5K followers · usually 2.1K views a post

Views

193.4K

Likes

360

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6

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19

SoundTikTok sound · original sound - femfreshanz

Promoted product

Femfresh

FemFresh.com - a great premium domain available for sale.

19 videos2 creators

Why it worked

The creator uses a high-engagement 'big sister' advice framing to build trust before introducing the products, making the promotion feel like a helpful tip rather than a sales pitch.

Summary

The creator uses a relatable personal anecdote about menstruation to transition into a recommendation for Femfresh intimate hygiene products. She explains the benefits of the sensitive wash and daily wipes, emphasizing the importance of normalizing intimate care.

Structure

1Creator shares a relatable struggle about menstruation
2Transitions to a 'big sister' advice segment
3Introduces Femfresh Sensitive Wash as a long-term staple
4Introduces Femfresh Daily Wipes as a convenient addition

Original caption

Big sister talk that NEEDS to be more normalised! #ad #femfreshanz #ivegotonetoo

More from @femfreshanz

Product placement

(a) Femfresh Sensitive Wash: acts as the primary product demonstrated for intimate hygiene; (a) Femfresh Daily Wipes: acts as a secondary product shown and recommended for use on the go. Removing these would remove the entire purpose of the video.

Transcript

Oh my god, my flow has just been so heavy recently. Does anyone have any tips for jumbo tampons and where to get them? All the boys should be gone now. Okay, now that I have your attention, can I be a big sister for a second? Because you've got one too. Intimate care is the same as skincare or washing your hair in the shower. I've literally had this product in my routine since I was 16. I'm now 27, you do the math. And more recently in the past few years, I've added these to my handbag. Wipes, I love them. Femfresh products are gentle, pH balancing, and designed for the external intimate area, so the vulva. Obviously your vagina self-cleans itself, and if you didn't know that, that's okay. So these products are made to keep the external areas clean as well. I just feel like we never see this conversation brought up online. I think we need to make this conversation more common and less awkward. In my books, self-care is not taboo, because you have one.