Hey, can I ask you a question about this thing?

@shmemmmy

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Why it worked

The video uses a relatable, high-energy skit format to tap into the universal frustration of corporate bureaucracy and 'not my job' culture, which drives high engagement through shared experience.

Summary

A woman plays multiple characters in a skit about the confusion of corporate ownership and responsibility. The video humorously depicts the frustration of being passed around to find the right person for a task, only to realize she is the one responsible.

Structure

1Protagonist asks a coworker about a project
2Coworker redirects her to another person
3Protagonist discovers the second person has left
4Protagonist realizes she is the project owner
5Protagonist expresses frustration at the situation

On-screen text

POV u work at a big company

Transcript

Hey, can I ask you a question about this thing? Joe, Joe owns that thing. Okay, thanks. Joe, can I ask you a question about this thing? No, you should talk to Rachel. Okay. Do you know where I can find Rachel? Ooh, Rachel? No, she quit and our team doesn't own that thing anymore. You should ask Emily. What do you mean that's me? I'm Emily. Yeah, you're the owner now. It's always been you. I don't want to be the owner. I just I need to find who to talk to about it. Well, you should have thought about that before you started asking too many questions.