I'm at Palisades today and after lunch, I go outside to the racks, we left our skis and my skis are nowhere to be found.

@shmemmmy

80.4K followers · usually 4.3K views a post

Views

39.5K

Likes

1.1K

Comments

106

Shares

56

SoundTikTok sound · original sound - shmemmmy

Promoted product

Volkl skis

Why it worked

The video taps into a relatable and frustrating experience (losing something valuable) with a touch of humor and a clear, albeit passive, call to action. The use of a personal anecdote and visual aids (photo of skis) makes the content engaging and shareable.

Summary

The creator is at Palisades and has lost their skis. They are asking anyone who may have taken them to return them, and they have left their information with security. The video includes a photo of the missing skis.

Structure

1Lost skis at Palisades
2Request for return
3Information left with security
4Photo of missing skis

Product placement

The video shows a pair of Volkl skis and mentions them as being lost.

Call to action

Return the skis if taken by accident.

Original caption

I’ve been skiing my whole life and never heard of this even happening 😭 merry Christmas #greenscreen #palisades #skitok #volkl #palisadestahoe #tahoe

More from @shmemmmy

On-screen text

2019-2024 gone too soon

Transcript

I'm at Palisades today and after lunch, I go outside to the racks, we left our skis and my skis are nowhere to be found. So, if you took my skis, I hope you enjoy them. And if you took them by accident, I would love if you returned them. I gave my information to the security center. And here's a photo of my beautiful skis that are now missing. In the arms of the.