I write you a cold email.

@willtheemailguy

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Promoted product

Lavender

Lavender helps thousands of sellers around the world write better emails faster and get more positive replies in less time.

5 videos

Why it worked

The video leverages a relatable past marketing trend and offers a practical, updated strategy for cold email follow-ups, making it valuable for founders and sales professionals.

Summary

The video explains a past trend of following up cold emails with a simple "thoughts?" subject line, which worked due to its novelty and urgency. It suggests adapting this by providing context for the follow-up to make it effective again.

Structure

1Introduction of the "thoughts?" cold email follow-up trend
2Explanation of why it initially worked (novelty, urgency)
3The trend became saturated and stopped working
4Suggestion to adapt the trend by adding context

Original caption

A trend that popped up in the last couple of years was following up a cold email with a subject line saying 'thoughts' 📩? Here are some more tips on using this. #urgency #coldemail #emailfollowup

More from @willtheemailguy

Product placement

The video discusses and demonstrates a cold email follow-up strategy, implicitly promoting the use of tools like Lavender (mentioned in the bio link) for such tasks.

Call to action

Install.trylavender.com

On-screen text

I write you a cold email. respond. A trend, that popped up in 2020-2021 was the idea of following up to that original email with an email that just said Thoughts? The reason it worked One, nobody was doing it. Two, It drove this urgency. This feel of like almost an internal email that you would send to internally if "Hey, did you have thoughts on this?" started using it. It stopped working. Some things that you can do when you're following up that would work now. Is taking that same thoughts bump. Taking the reasons that it worked, and then finding a slightly different way to do it. So I would give context for why I reached out in the first email. Hey Will, Did you have any thoughts on my note? Reason I ask is because of the following thing: [insert reason]

Transcript

I write you a cold email. You don't respond. A trend that popped up in 2020-2021 was the idea of following up to that original email with an email that just said 'Thoughts?' The reason it worked: One, nobody was doing it. Two, it drove this urgency. This feel of like almost an internal email that you would send to somebody internally if like, "Hey, did you have thoughts on this?" Because everyone started using it. It stopped working. Some things that you can do when you're following up that would work now is taking that same 'thoughts' bump. Taking the reasons that it worked, and then finding a slightly different way to do it. So I would give context for why I reached out in the first email. So it'd be, "Hey Will, did you have any thoughts on my note? Reason I ask is because of the following thing: [insert reason]." And that extra little bit gives them just enough context that they might want to go check out that first note, but it doesn't look like the same trend that they get in their inbox.