start your email

@willtheemailguy

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SoundTikTok sound · original sound - willtheemailguy

Promoted product

Lavender

Lavender helps thousands of sellers around the world write better emails faster and get more positive replies in less time.

5 videos

Why it worked

The video provides a clear, data-backed tip for improving cold email response rates, which is a common pain point for many professionals. The concise format and actionable advice make it easily digestible and shareable.

Summary

This video explains that starting cold emails with "Hello" results in more replies compared to greetings like "Hi" or "Hey." Data analysis shows a 9% decrease in replies when using "Hey."

Structure

1Question about email greetings
2Introduce data analysis
3Reveal "Hello" is best
4Explain the impact of "Hey"
5

Original caption

Do you usually start your email with "hi" or "hey". Try this greeting to get a higher chance of getting a reply and this is backed up by real data 👋! #coldoutreach #sales #greeting #emailgreeting

More from @willtheemailguy

Product placement

Lavender (ACTS - creator mentions they are a cofounder at Lavender, and the bio link is to install.trylavender.com, implying it's the product being promoted. Removing it would change the context of the creator's identity and the purpose of the video).

Call to action

Try this in your next email, see how it goes.

On-screen text

start your email with Hi or Hey? How should I start my email? Hi Will.. How should I start my email? Hey Will.. something you should try instead of getting a reply and it's backed by real data... use Hello. Hello Will.. How should I start my email? Hello A couple of months ago we analyzed of a few million cold emails. 20M+ Turns out that emails Hello are getting more replies than emails that start with Hey, Hi, So if you're starting an email with Hey, you can actually expect EFFECT 'HEY' HAS ON REPLY RATES: 9% LESS REPLIES Is this going to make your cold email? No, but it's data and I think it's fun. Try this in your next email, see how it goes.

Transcript

Do you usually start your email with "hi" or "hey"? Try this greeting to get a higher chance of getting a reply and this is backed up by real data 👋! A couple of months ago we analyzed a few million cold emails. Turns out that emails that start with Hello are getting more replies than emails that start with Hey, Hi, Howdy, or Other. So if you're starting an email with Hey, you can actually expect 9% less replies. Is this going to make or break your cold email? No, but it's data and I think it's fun. Try this in your next email, see how it goes.